Zlata
Zlata is a pain relief brand committed to providing effective solutions for mobility and wellness. We approached its branding with a vision to establish it as the gold standard in pain relief.
The logo transformation focused on the final 'A', which was turned into an abstract human figure—a powerful symbol of restored mobility and vitality, reinforcing the brand’s promise.
The packaging needed to balance efficacy with comfort. We incorporated a golden arrow pattern that echoes the logo’s ‘A’ while symbolizing energy and forward motion. The clean layout ensures clarity and maintains a premium feel, helping Zlata stand out in a cluttered pain relief market.
The overall design language conveys gentle care while promising powerful results—exactly what modern consumers seek in effective pain management.
