Singhania Infra Projects
For Singhania Infra Projects, our goal was to create a brand identity that reflected their vision of becoming Central India's premier one-stop infrastructure solutions provider.
We designed a logo that cleverly integrates multiple elements – an upward arrow symbolizing progress, a square base representing stability, and an abstract 'S' that ties to their identity. The design speaks of both construction and growth, perfectly aligning with their mission.
The brand language was crystallized in the powerful tagline "Building Kal Ka Bharat," positioning Singhania as a forward-thinking company actively shaping India's future. This vision of progress and nation-building became the cornerstone of their visual identity, influencing everything from color choices to design elements.
We extended this professional yet aspirational identity across their business collateral – from business cards to letterheads, maintaining a minimalist, modern aesthetic that reflects their efficient approach.
