Sushi Collective
The Sushi Collective is a sushi cloud kitchen based in Mumbai, known for serving celebrity clients like Ayushmann Khurana and The Curly Tales. The brand blends warmth, minimalism, and fun, making high-quality sushi accessible to all.
Our task was clear yet ambitious—how do we evoke excitement and delight while maintaining an effortlessly cool vibeacross all age groups? The brand’s core values provided the foundation for an innovative and engaging packaging experience.
Staying true to these values, we designed packaging that made unboxing sushi an experience—a laid-back, playful moment beyond just the food. Hand-drawn illustrations and a witty, light-hearted tone balanced warmth with modern minimalism, adding personality to every element.
We infused the packaging with fun one-liners like “Rice to meet you” and “That’s how we roll”, seamlessly incorporating the brand’s playful spirit. The final design preserved The Sushi Collective’s ethos, ensuring that every sushi experience felt engaging, memorable, and enjoyable from start to finish.
