Beauty Eats
BeautyEats has been bringing real Thai flavors to homes through their premium cooking pastes and sauces. When they decided to update their brand look, they wanted to keep their Thai roots while making it fresh and modern.
The new logo is clever - it has a tiny chili pepper sitting on top of the 't', while the tail of the 't' turns into a spoon. This playful touch connects cooking with Thai ingredients.
For the packaging, the team created bright, eye-catching colors for each product - sunny yellow for Tom Yum, rich red for curry, and royal purple for Pad Thai. We added food photos and custom artwork to make the food look delicious and help the products grab attention on store shelves.
The whole design strikes just the right balance - it feels authentic to Thai culture but also modern and welcoming, making Thai cooking feel more approachable for everyone's kitchen.
