Sambhog
Sambhog is a new sexual wellness brand that aims to establish itself in the Indian market with condoms offering "Extra Time" as their key differentiator. In the Indian sexual wellness market, most condom brands like Manforce and Skore predominantly focus on male-centric narratives and pleasure. Sambhog takes a different approach, starting with its name - a Sanskrit word meaning mutual indulgence or sexual union. Our brand identity development focused on creating a design language that balances cultural roots with modern sensibility.
The logo's distinctive feature - an infinity symbol formed by intertwined 'o's - represents endless pleasure, continuous connection, balance between partners, and the cycle of passion.
For Sambhog's packaging design, we used the brand's main component - the infinity symbol, formed by intertwined 'o's in the logo. This symbol flowed elegantly across the packaging through subtle dotted patterns, symbolizing continuous connection and endless moments.
The copywriting took a refreshingly balanced approach, with messages like "Some moments deserve to last longer—so why rush the pleasure?" Along with explaining the Sanskrit meaning of 'mutual indulgence,' the copy spoke to both partners rather than the usual male-centric narrative.
The result is a brand identity that stands out in a crowded market, communicates product benefits through meaningful symbolism, and creates an emotional connection with its target audience.
