Bene Foods
Bene is a premium healthy snacking brand on a mission to redefine health and target working professionals, mothers, and health enthusiasts. They aim to change the way India snacks by offering nutritious yet indulgent options. In a market where healthy snacks either taste bland or look unappealing, Bene’s range of nuts and freeze-dried products challenges this perception.
Our task was to create packaging that positioned their products not just as everyday snacks but as premium, gift-worthy offerings, making healthy eating feel both exciting and aspirational.
We broke away from conventional health food aesthetics by using a sophisticated die-cut label and gold foil printing, establishing a luxurious identity. To balance health-conscious appeal with indulgence, we introduced pastel shades, evoking a sense of comfort and trust while maintaining a refined, modern look.
By merging elegance with functionality, we ensured that Bene’s products weren’t just healthy choices but also desirable, beautifully packaged experiences for their audience.
