Goju
Goju is a Mediterranean cloud kitchen in Mumbai, and we worked on their identity and packaging experience.
One of the key ideas was to bring their bird mascot to life in a fun, quirky way, making it feel like a character you’d want to interact with across the brand.
We also wanted every package to feel like an experience, with little moments of surprise and discovery. From scanimation and comic strips to stickers and unexpected packaging details, every touchpoint was designed to make the unboxing more playful.
The packaging also became a way for Goju to have a conversation with its customers. We used fun, conversational copy throughout, turning something as simple as receiving your food into a small, memorable brand interaction.
