Bene
Bene was not just another healthy snack brand; they had a mission—to change how India snacks. Most healthy snack options either taste bland or have childish branding, making them unappealing to busy moms and working professionals. Bene wanted to break this pattern by offering smart, tasty, and premium snacking options that fit seamlessly into modern lifestyles.
Bene’s visual language needed to strike a balance between fun and sophistication while reinforcing its premium positioning. To achieve this, we used clean layouts combined with vibrant colors to create a fresh, modern feel. Lifestyle-focused imagery was incorporated to make healthy snacking appear aspirational, while storytelling rooted in real-life moments helped build an emotional connection with the audience.
Beyond just promoting health benefits, we tied Bene’s products to personal stories, helping consumers see themselves in the brand. Whether it was cookies, nuts, or freeze-dried fruits, each product didn’t just tell a health story—it told their story, building trust and emotional bonds with the audience.
