Yugen, a gift studio that curates classic gift items, addressing the fondness of love and care of people for their loved ones.

The client has a profound love for art and spirituality that leads her to come up with this idea of a brand that specialises in packaging and presenting beautifully created pieces of art.

 

The identity of the brand was designed to convey the dialogue between craftsmanship and art. The colour palette was developed keeping in mind the optimal combination of colours to achieve the perfect steadiness between both the categories of emotions and to reflect the core aesthetics of the brand.

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