The Papaw Cartel is Mumbai’s first pet boutique specialising in contemporary clothing and
accessories for pets.

TPC reached out to us to improve their brand positioning with a structured design strategy and
exciting content.

​

Our team aimed at taking up a new
approach for the brand in terms of graphics, content, voice and demonstration in
the form of storytelling that helps in creating curiosity and interest of the audience, and business value through relatability. 


Various strategies based on content shoot, influencer collaboration, online giveaways enabled the brand to boost up.

Bonding

Playful

Trust

Premium