I am on vacation, a fashion brand mirrors the spirit of being on a vacation through a wardrobe that reflects joy, luxury, confidence and comfort. I am on vacation already had a brand identity in place that mostly communicated it to be a travel brand. To clear up this miscommunication, our team revamped their entire identity to enhance and segregate it from that of a travel brand. We also focused on using the brand name as a metaphor to reflect the brand's philosophy incorporated into its products.

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Our team focused on expressing the brand's colour palette in accordance to their value of setting forth fashion of the free mind. An amalgamation of bright and pastel shades replicate the luxury and placidity experienced on a vacation encircled by an aura of freedom and true happiness.