Maira
Maira is a luxury jewelry brand specializing in lab-grown diamonds, catering to modern Indian consumers aged 25-45. It positions itself as elegant, innovative, and sustainable, offering meticulously crafted pieces at accessible price points.
Through our design, we aimed to capture how Maira wants modern women to feel when wearing its jewelry. The logo was strategically designed to ensure the brand stands out from competitors while maintaining a sense of timeless elegance.
Our approach to brand identity was sophisticated yet minimal. The Maira logo features a custom wordmark paired with a distinctive ‘M’-shaped motif transformed into a four-petal flower/diamond icon. The interlocking loops symbolize natural beauty and precision craftsmanship, while the refined typography reinforces the brand’s luxury positioning in lab-grown diamond jewelry.
Beyond the visual identity, we also worked on Maira’s launch event and space branding, designing signage, standees, posters, and print collaterals to create a cohesive brand experience.
