
ABOUT
BRAND VALUES
Lemongrass is an exquisite boutique studio which evolved out of a love & obsession for stunning flowers, exotic fruits, gourmet, whimsical details and a desire to create memorable experiences.
For centuries, flower symbolism has been used by artists, poets, prophets, and writers across all geographies. Flowers are a dynamic symbol; they can communicate love, support, celebrations, and so much more.
It creates a smooth, organic feel while maintaining a sophisticated charm. We paired this dainty, minimal symbol with a script, and serif font.
We included flowers in the logo by using a floral or botanical themed container. This brings an organic, earthy influence to the logo without it being overly flowery.
Luxury
Minimal
Elegance


The brand mark utilizes both sans-serif & serif typefaces representing the two styles of minimalism & elegance.



Content Marketing & Social Media Design. The brand was also featured by Rhea Kapoor.
To view the profile, click here
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