Karpasi By Yahvi is a modern and conscious clothing brand, their philosophy revolving around the idea of clean, relaxed silhouettes, pure fabrics and earthy tones. 

We created an identity for the brand which would reveal a woman's tenderness and lightness. The brand identity, and colour palette developed upholds the Indian culture. Concurrently, it also shows the hand labour of passion, commitment and not a run-of-the-mill clothing brand. 

The logo serves as a symbolism as to how this brand has been grown with similar characteristics as that of a cotton plant - innocence and purity. It successfully creates a balanced and wholesome visual language of the brand, showcasing the eco-chic vibe of it, and hence, brings justice to what it stands for.