In our attempt to extend the identity for Cama Electrical into something dynamic, we hit a system that looks simple but is a confluence of the brand's goals.  They needed their brand to be modern  yet conservative. 

What we did was exactly that and then a little more. The brand mark was developed using the letter 'C' in the form of an abstract circular shape to represent an ease of flow of services or convenience - as one of the main goals of the brand is to provide 'One Stop Solution' to its costumers. To symbolize the brand deals in Electrical Pipes, we found a classic way of using the electricity symbol, in the interior of the structure, the 3 lines utilizing the same shape for better brand embedment.

SIMPLE

FRIENLDY

MINIMAL

QUALITY