BeautyEats has been offering authentic taste of Thailand through its Thai paste and condiments. The brand identified the need to blend into the cultural context and rose with a brand new identity.
The new BeautyEats branding came from the necessity of making the brand look more authentic and reflect the cultural roots of the founder from Thailand, while keeping it simple & timeless.
The logo represents chilli as its main element, thus signifying its importance in Thai food. The logo also has a hidden spoon! Our ideas for packaging revolved around the idea of authentic Thai food.